I Posted 109 Times in 90 Days. Here’s What the Data Actually Showed.

TEG Creator Brief · TEG Digital LLC · Last verified: October 21, 2026

The short answer

I exported 90 days of my own Facebook post data (July 23 to October 21, 2026) and read every line. Three things stood out:

1. Short videos get watched. Long ones don’t. Videos under 35 seconds were watched about 50 to 80% of the way through on average. Videos over 85 seconds were watched about 9 to 13%.
2. Specific beats general. My best-performing post was a real job with a real deadline and a clear next step. My weakest were generic creator tips that said “link in comments.”
3. People engage, but reach is the bottleneck. Roughly 12 out of every 100 views turned into a reaction, comment or share. The problem isn’t that people don’t connect with the posts. Not enough people see them.

I’m sharing this because most creator advice online comes with no proof. This is mine, with the numbers.

What I looked at

• 109 posts across text, photo and video posts
• About 37,700 total views and about 4,400 interactions
• A typical post reached around 250 people

That’s a small account, and I’m not hiding it. Small accounts are where most creators and small businesses actually live, so these numbers are probably closer to your situation than a viral case study.

Finding 1: Short videos hold attention

I posted 16 videos. The ones that worked shared one trait: they were short and showed one clear idea.

The longer story videos weren’t bad, but people drifted off partway. Facebook notices that, and the videos got less distribution.

What this means for you: If you make video, shorten it. Cut the intro, put the payoff in the first few seconds, and stop when the point is made.

Finding 2: Specific, real posts start conversations

My single best post wasn’t a tip or a quote. It was a real job listing: a specific task, a specific deadline, and a direct message to claim it. It reached about 4,700 views and drew 40 comments, far more than anything else I posted.

My weakest posts were the general creator tips that ended with “link in the comments.” They reached fewer than 200 people and drew the least engagement.

What this means for you: Be concrete. Name the job, the number, the deadline, the result. Vague advice is easy to scroll past. A real opportunity makes people stop and respond.

Finding 3: Short, honest statements earn reactions

The text posts that earned the most engagement were short and personal, a few lines about loyalty, effort or self-worth with no link. The top ones got 50 to 67 interactions on roughly 300 views.

What this means for you: People connect with plain, honest writing. You don’t need a polished graphic to earn a reaction.

What I couldn’t measure (and why that matters)

The Facebook export I used doesn’t include link clicks. That means I can’t yet say which posts sent people to my website. I’m fixing that by adding tracking tags to every link going forward.

A few other limits to keep in mind:

• This is one account over 90 days. These are patterns, not rules.
• Reach on Facebook is unpredictable. A post can do well for reasons that have nothing to do with the writing.
• Engagement is not income. A post that gets comments doesn’t pay a bill by itself, which is why I’m now tracking clicks and signups as well.

What I’m changing

1. One lane. Everything I post will serve creators and small business owners. No more mixing in unrelated topics.
2. One goal per post. Reach, conversation, trust, click, or signup. Never all five at once.
3. Full value in the post. The article goes deeper, but the post has to be useful on its own.
4. Tagged links. Every link carries a tracking tag so I can see what actually drives visits.
5. Weekly review. I’ll publish what worked and what didn’t in this series, including the misses.

Try this on your own account this week

1. Export your last 30 to 90 days of post data from Facebook’s professional tools.
2. Sort by views. Look at your top 5 and bottom 5 posts. What do the top ones have in common?
3. Check how much of each video people actually watched. Is your length the problem?
4. Count comments from people in your target audience, not just any comments.
5. Add a tracking tag to your next link so you know whether anyone clicked.

That’s enough to learn something real in one sitting.

Next step

If you want the weekly version of this, with what’s working, what isn’t, and the numbers behind it, join the creator community on tegreporthq.com. It’s built for creators who’d rather see receipts than hype.

Have a question about your own numbers? Drop it in the comments on the Facebook post and I’ll look at it.

Corrections and updates: none yet. If something here turns out to be wrong, it will be noted on this page with a date.